Empathize
I start by understanding goals, pain points, and context. Through research and conversation, I build empathy to uncover root problems and meaningful opportunities.
How I help:
Create and maintain personas, empathy maps, and service blueprints to align teams around user needs.
Facilitate qualitative insight sharing through interviews, workshops, and synthesis sessions.
Map value propositions to user goals using frameworks like the Value Proposition Canvas.
Model and communicate Jobs-to-be-Done (JTBD) alongside desired outcomes to guide solutions.