Define

Innovative ideas begin with clearly defined problems. I help connect data to meaningful design opportunities.

How I help:

  • Apply structured tagging systems to qualitative data sets to surface key insights and themes.

  • Craft clear, actionable problem statements to focus design efforts and align teams.

  • Define product constraints and guardrails based on technical, regulatory, and budget considerations.

  • Develop data-informed mission briefs to guide focused and measurable design sprints.